CAMPAIGN OUTCOME
The 2022 All Star Game aired to 7.5 Million viewers, and according to Sports Illustrated, the All Star Game "along with the MLB Home Run Derby (6.88 million viewers) reigned supreme among other All-Star events in 2022 like the NFL Pro Bowl as well as the NBA and NHL’s All-Star games. It also produced the largest television audience for an event since the conclusion of the NBA Finals in June. "
And in terms of Marvel Superhero type obsession with young fans, I talked to my friend who works for Disney the home to Iron Man and Captain America after this campaign came out, and he told me that his son was obsessed with this commercial and made him watch it over and over and over again with him.